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Get the science and psychology behind creating awesome videos that engage and sell like crazy. The goal of any direct response video is to get your viewer to TAKE ACTION. This includes clicking a link, opting in, subscribing, downloading, joining, and buying. Learn how to create ‘intrinsic value’ for maximum price positioning in your market so you can blow away the competition. You’ll be guided through a simple 3 Step Formula that you can use in all your videos. Find out how to make your fans fall in love with you and keep them coming back for more. You’ll discover cool ways to manufacture celebrity, use pattern interrupts to grab and hold attention, and a whole slew of ninja tactics for making your videos score big points with your viewers.