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Attracting prospects ( Mass Control) and converting them into buying customers (Mass Conversion) is at the heart of all marketing and business growth. It all starts with knowing how to create desire, bond with your audience, and instill trust. Discover how to create the entire framework and storyline to magnetize your ideal clients and customers to you.You’ll learn the psychology behind creating irresistible desire and how to tap basic human triggers to get your prospects know, like, and follow you anywhere. Once you’ve gained their trust, you’re now ready to convert them to buying customers. Learn how to create the perfect lead magnets, position yourself as the celebrity-authority in your niche, and create presentations that educate, inspire, and sell like crazy.