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Dan Kennedy is one of the great fathers of modern day marketing and sales. In this robust training, Dan will show you how to think like your customer and empathise with them...two key ingredients that enable you and your audience to bond and create connection. Learn how to add unforgettable personality and irresistible color to your stories, emails, web pages, and promotions. When it comes to tipping the scales in your favor, you must master the art of persuasion and influence. Know what words to use, what the specific emotional triggers are, and what to say to get people to take action. The goal of this collection is to help you take control of who you want to attract as clients and customers...so you can get them to keep buying from you year after year. Drink in every word of this collection...it’s priceless.