The most valuable skill you could add to your marketing and sales toolkit is copywriting. It’s what gets people to open up their wallets. Dan Kennedy shows you how to infuse personality, influence, persuasion, and emotion into your copy. You’ll learn how to push the vital ‘emotional triggers’ in your prospects so you can get them to do what you want when you want. Get them to pay attention with story. Tap into their hearts and psyche. Learn how to create empathy, the secret sauce of selling. Remember, no matter what business you’re in, you’re in the relationship create a relationship with your customers. Know how they speak, what they believe; know their pain, their fears, their desires. Discover the art and science of writing copy that connects with your ideal customers. And when you do that, you’ve got a customer for life.